Social Media Performance

Achievement: Increased engagement and followers by 100% through optimized content, influencer collaborations, and targeted campaigns.

Metric	October 2024	December 2024	June 2025
Followers Instagram	5000	7500	10000
Engagement Rate	3.5%	5.2%	7.1%

Insight: Grew Instagram followers by 100% in 12 months, with engagement rate doubling from 3.5% to 7.1%.

Paid Advertising Performance

Achievement: Reduced cost per acquisition (CPA) by 50% and increased conversions by 20% through optimized Google Ads and Facebook Ads.    

Metric	Before Optimization 2023	After Optimization January 2025
Cost Per Acquisition	$150	$ 75
Conversation Rate	2.5%	3.0%
Click through rate	1.8%	2.5%
Total Conversion	200	240

  Insight: Reduced CPA by 50% while increasing conversions by 20% through targeted ad strategies and A/B testing.

Website Traffic & SEO Performance

Achievement: Improved organic rankings and drove increased website traffic through SEO and content optimization.  

Metric	Jun 2024	December 2024	January 2025
Organic Traffic	8000	12000	18000
Bounce Rate	45%	38%	32%
Average Session Duration	1:30	2:15	3:00

      Insight: Increased organic traffic by 125% and reduced bounce rate by 13 percentage points through SEO optimization and content strategy.

Email Marketing & CRM Performance

Achievement: Leveraged email marketing and Zoho CRM to nurture leads and enhance customer retention.

Metric	October 2024	December 2024	January 2025
Open Rate	22%	28%	35%
Click through Rate	3.5 %	5%	7.2%
Lead Conversation Rate	8%	12%	15%

  Insight: Improved email open rates by 13 percentage points and lead conversion rates by 7 percentage points through personalized campaigns and CRM automation.

ROI & Budget Management

Achievement: Maximized ROI by efficiently allocating ad budgets and focusing on high-performing campaigns.      

Metric	October 2024	December 2024	January 2025
Total Ad Spent	5000	6000	7000
Total Leads	500	600	700

        Insight: Increased ROI from 400% to 733% by reallocating budgets to high-performing campaigns and optimizing ad spend.

Property Promotion Performance

Achievement: Promoted Emaar, DAMAC, and Nakheel properties in Dubai, integrating Zoho CRM for lead management. Chart 6: Lead Generation & Conversion Insight: Maintained a consistent 15% conversion rate across all property developers through targeted campaigns and CRM integration.

 Meta Insights Summary

• Social Media: 100% growth in followers and engagement.
• Paid Ads: 50% reduction in CPA and 20% increase in conversions.
• SEO: 125% increase in organic traffic and improved session duration.
• Email Marketing: 35% open rate and 15% lead conversion rate.
• ROI: Achieved 733% ROI through efficient budget allocation.
• CRM: Streamlined lead management with Zoho CRM, achieving a 15% conversion rate for property promotions.